Mobile app comparison

According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence. The solution to this challenge? Consistent testing throughout an app's development—and after launch. The mobile app comparison template will help your team benchmark what your customers expect from their mobile app experiences and uncover potentially hidden areas for improvement and delight to help capture the full value of your customers’ loyalty and engagement.

This template is helpful at any stage of an app’s development, from concept to post-launch. Whether you’re testing the waters for product-market-fit or gauging the appetite for a new design, regularly comparing your app to a competitor, a new or existing design, or even a well-loved app in any industry will help your team benchmark what your customers expect from their mobile app experiences, and uncover potentially hidden areas for improvement and delight to help capture the full value of your customers’ loyalty and engagement.